- Written by SUSAN DOMINUS, The New York Times, March 27, 2013 SUSAN DOMINUS, The New York Times, March 27, 2013
Just after noon on a Wednesday in November, Adam Grant wrapped up a lecture at the Wharton School and headed toward his office, a six-minute speed walk away. Several students trailed him, as often happens; at conferences, Grant attracts something more like a swarm. Grant chatted calmly with them but kept up the pace. He knew there would be more students waiting outside his office, and he said, more than once, “I really don’t like to keep students waiting.”
Grant, 31, is the youngest-tenured and highest-rated professor at Wharton. He is also one of the most prolific academics in his field, organizational psychology, the study of workplace dynamics. Grant took three years to get his Ph.D., and in the seven years since, he has published more papers in his field’s top-tier journals than colleagues who have won lifetime-achievement awards. His influence extends beyond academia. He regularly advises companies about how to get the most out of their employees and how to help their employees get the most out of their jobs. It is Grant whom Google calls when “we are thinking about big problems we are trying to solve,” says Prasad Setty, who heads Google’s people analytics group. Plenty of people have made piles of money by promising the secrets to getting things done or working a four-hour week or figuring out what color your parachute is or how to be a brilliant one-minute manager. But in an academic field that is preoccupied with the study of efficiency and productivity, Grant would seem to be the most efficient and productive.
When we arrived at Grant’s office on the Philadelphia campus, five students were waiting outside. The first was a student trying to decide between Teach for America and a human-resources job at Google. Grant walked her through some other possibilities, testing her theories about potential outcomes. Although she was aware of the crowd, she seemed to be in no hurry to leave, in part because Grant was so clearly engaged. A second student came in. Then a third. Someone dropped off a bottle of wine to say thank you; another asked for a contact (Grant pledges to introduce his students to anyone he knows or has met, and they shop his LinkedIn profile for just that purpose). For every one of them, Grant seemed to have not only relevant but also scientifically tested, peer-reviewed advice: Studies show you shouldn’t move for location, since what you do is more important than where you do it. Studies show that people who take jobs with too rosy a picture get dissatisfied and quit. If you truly can’t make a decision, consider delegating it to someone who knows you well and cares about you. Is there anything else I can help you with? How else can I help? He was like some kind of robo-rabbi.
Grant might not seem so different from any number of accessible and devoted professors on any number of campuses, and yet when you witness over time the sheer volume of Grant’s commitments, and the way in which he is able to follow through on all of them, you start to sense that something profoundly different is at work. Helpfulness is Grant’s credo. He is the colleague who is always nominating another for an award or taking the time to offer a thoughtful critique or writing a lengthy letter of recommendation for a student — something he does approximately 100 times a year. His largess extends to people he doesn’t even know. A student at Warwick Business School in England recently wrote to express his admiration and to ask Grant how he manages to publish so often, and in such top-tier journals. Grant did not think, upon reading that e-mail, I cannot possibly answer in full every such query and still publish so often, and in such top-tier journals. Instead, Grant, who often returns home after a day of teaching to an in-box of 200 e-mails, responded, “I’m happy to set up a phone call if you want to discuss!” He attached handouts and slides from the presentation on productivity he gave to the Academy of Management annual conference a few years earlier.
For Grant, helping is not the enemy of productivity, a time-sapping diversion from the actual work at hand; it is the mother lode, the motivator that spurs increased productivity and creativity. In some sense, he has built a career in professional motivation by trying to unpack the puzzle of his own success. He has always helped; he has always been productive. How, he has wondered for most of his professional life, does the interplay of those two factors work for everyone else?
Organizational psychology has long concerned itself with how to design work so that people will enjoy it and want to keep doing it. Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. Grant’s research, which has generated broad interest in the study of relationships at work and will be published for the first time for a popular audience in his new book, “Give and Take,” starts with a premise that turns the thinking behind those theories on its head. The greatest untapped source of motivation, he argues, is a sense of service to others; focusing on the contribution of our work to other peoples’ lives has the potential to make us more productive than thinking about helping ourselves.
“Give and Take” incorporates scores of studies and personal case histories that suggest the benefits of an attitude of extreme giving at work. Many of the examples — the selfless C.E.O.’s, the consultants who mentor ceaselessly — are inspiring and humbling, even if they are a bit intimidating in their natural expansiveness. These generous professionals look at the world the way Grant does: an in-box filled with requests is not a task to be dispensed with perfunctorily (or worse, avoided); it’s an opportunity to help people, and therefore it’s an opportunity to feel good about yourself and your work. “I never get much done when I frame the 300 e-mails as ‘answering e-mails,’ ” Grant told me. “I have to look at it as, How is this task going to benefit the recipient?” Where other people see hassle, he sees bargains, a little work for a lot of gain, including his own.
The message sounds terrific: Feel good about your work, and get more of it done, and bask in the appreciation of all the people you help along the way. Nice guys can finish first! (Now there’s research to prove it.) But I couldn’t help wondering, as I watched Grant race through his marathon day (even one of his mentors admitted, “He can be exhausting”), about the cost of all this other-directedness. If you are devoted to being available to everyone, all the time, how do you relax? How can you access the kind of creativity that comes from not being on task every waking moment? How do you make time for the more important relationships in your life?
As Grant’s office hours came to an end four and a half hours later, he patiently continued offering help until he finally had to close the door and tell a student to try him by phone; he would squeeze him in on his commute or by e-mail. But he would not say no.
The study of job design in the middle- and late-20th century focused on how to improve the drudge work of manufacturing: Grant is credited with reviving the field, shifting the thinking toward the more modern conditions of a service and knowledge economy. He first realized that his ideas about giving at work might actually yield quantifiable results when he was a 22-year-old graduate student at the University of Michigan, and he proposed a study set in a university fund-raising call center. Call centers, even on college campuses, are notoriously unsatisfying places to work. The job is repetitive and can be emotionally taxing, as callers absorb verbal abuse while also facing rejection (the rejection rate at that call center was about 93 percent).
The manager, Howard Heevner, did not have a lot of faith that Grant would be able to motivate his student-employees. He had already tried, in a previous job at a call center, the usual incentives — cash prizes, competitive games — and was generally unimpressed with the results. But Grant had a different idea. When he was an undergraduate at Harvard, he took a job selling advertisements for the travel guide series “Let’s Go,” but he was terrible at it. “I was a pushover,” he says in “Give and Take,” “losing revenues for the company and sacrificing my own commission.” Then he met another undergraduate whose job at “Let’s Go” was helping her pay her way through college. Suddenly the impact of his role became clear to him: without advertising revenues, the company could not make money, which in turn meant it couldn’t provide jobs to students who needed them. With that in mind, he was willing to make a harder sell, to take a tougher line on negotiations. “When I was representing the interests of students, I was willing to fight to protect them,” he writes. It would not be a mass-market psychology book if every anecdote did not have a dramatic ending: Grant eventually sold the largest advertising package in company history and less than a year later, at 19, was promoted to director of advertising sales, overseeing a budget of $1 million.
As a psychology major, Grant always hoped to do a study on the “Let’s Go” staff, in which the books’ editors and writers would meet with or read letters by people whose travels had been enhanced by their work. Would knowing how the books benefited others inspire them to work harder? Now, at the call center, Grant proposed a simple, low-cost experiment: given that one of the center’s primary purposes was funding scholarships, Grant brought in a student who had benefited from that fund-raising. The callers took a 10-minute break as the young man told them how much the scholarship had changed his life and how excited he now was to work as a teacher with Teach for America.
The results were surprising even to Grant. A month after the testimonial, the workers were spending 142 percent more time on the phone and bringing in 171 percent more revenue, even though they were using the same script. In a subsequent study, the revenues soared by more than 400 percent. Even simply showing the callers letters from grateful recipients was found to increase their fund-raising draws.
When Grant went back and talked to the callers about their improvement, many actively discounted the possibility that the brief encounter with a scholarship student helped. “Several of them were stunned,” Grant said. “Their response was, ‘Yeah, I knew I was more effective, but that was because I had more practice,’ or, ‘That was because I had a better alumni pool in that period — I got lucky.’ ” Eventually, having replicated the test five times, Grant was confident that he had eliminated other explanations. It was almost as if the good feelings had bypassed the callers’ conscious cognitive processes and gone straight to a more subconscious source of motivation. They were more driven to succeed, even if they could not pinpoint the trigger for that drive.
The study quickly raised Grant’s profile in his field, partly because it relied on hard data: dollars, as opposed to manager assessments or self-reports. “I don’t know the last time there was a study in our field that had such striking results,” says Stuart Bunderson, a professor of organizational behavior at Washington University. “In terms of an intervention that has practical significance and moves the needle on employee behavior — you don’t see them that often.” The intervention was also a manager’s dream: fast and practically free.
Over the years, Grant has followed up that study with other experiments testing his theories about prosocial motivation — the desire to help others, independent of easily foreseeable payback. In one study, Grant put up two different signs at hand-washing stations in a hospital. One reminded doctors and nurses, “Hand hygiene prevents you from catching diseases”; another read, “Hand hygiene prevents patients from catching diseases.” Grant measured the amount of soap used at each station. Doctors and nurses at the station where the sign referred to their patients used 45 percent more soap or hand sanitizer.
These studies, two of Grant’s best known, focus on typically worthy beneficiaries: needy students and vulnerable patients. But some of his other research makes the case that prosocial behavior is as applicable in corporate America as it is in a hospital or a university. “Think of it this way,” he said. “In corporate America, people do sometimes feel that the work they do isn’t meaningful. And contributing to co-workers can be a substitute for that.”
Take, for example, Grant’s study of workers at Borders who contributed to an employee-beneficiary fund managed by the staff, with Borders matching donated funds. The money was set aside for employees in need — someone facing a pregnancy that would put a strain on their finances, for example, or the funeral of a loved one. Interestingly, Grant found that it was not the beneficiaries who showed the most significant increase in their commitment to Borders; it was the donors, even those who gave just a few dollars a week. Through interviews and questionnaires, Grant determined that “as a result of gratitude to the company for the opportunity to affirm a valued aspect of their identities, they developed stronger affective commitment to the company.”
The study is uplifting and troubling at the same time: even Grant acknowledges the possibility of corporations playing off their employees’ generous impulses, as a sop to compensate for other failings — poor pay or demeaning work. (After all, if the employees at Borders had better benefits and pay, they might not have needed the emergency fund.) Jerry Davis, a management professor who taught Grant at the University of Michigan and is generally a fan of his former student’s work, couldn’t help making a pointed critique about its inherent limits when they were on a panel together: “So you think those workers at the Apple factory in China would stop committing suicide if only we showed them someone who was incredibly happy with their iPhone?”
Grant’s answer to these questions is academic: he tries to understand how these mechanisms function but does not necessarily advocate implementation. “I am also skeptical about the motivations of corporations,” he said. “My concern is ultimately for the success and well-being of people in organizations. To the extent that individual and group accomplishments and quality of work life contribute to profits, I’m happy, but that’s not my primary goal.”
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